Atlassian's Strategic Shift:
...Navigating The End of Data Center and Your Migration to Cloud
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ATLASSIAN UPDATE : Atlassian Price Increase - October 15th & Data Center End Of Life Announced
Atlassian’s announcement on September 8, 2025, that Data Center products will reach end of life marks a significant turning point in the company’s history. For customers still running Data Center, this isn't just a technical update—it's a strategic imperative. The clock is ticking. Your Data Center software's support is ending.
The Strategic Imperative.
The reality is clear: a migration to the Cloud is no longer optional. Atlassian has announced that Data Center products will be deprecated, which means the ability to purchase new licenses or renew existing ones will be phased out. The only path forward is to migrate to the Cloud to ensure you continue to receive critical support, security updates, and essential new features.
Key Dates for Your Migration
Key Dates for Your Migration
Navigating this transition requires a clear timeline. Here are the key dates your business needs to be aware of:
March 30, 2026: Sales of new Data Center subscriptions and Marketplace apps will end for new customers.
March 30, 2028: This is the last date for existing customers to purchase new Data Center licenses, Marketplace apps, and license expansions.
March 28, 2029: All Data Center subscriptions and associated Marketplace apps will expire and become read-only.
How a Cloud Migration Becomes Your Strategic Advantage
While a forced migration may seem daunting, it's a powerful opportunity to unlock significant value and optimize your technology spend.
Right-Sizing Your Costs: A migration allows you to leave behind the high infrastructure and maintenance costs of Data Center. It's the perfect time to review your user tiers, eliminating licenses you no longer need and ensuring you only pay for what you use.
Accessing New Incentives: Atlassian and its partners are focused on making this transition as smooth as possible. We can help you navigate the system to secure valuable migration incentives and discounts that are designed to lower the overall cost of your move - i.e. if your colleagues use Jira & Confluence, you should certainly consider Atlassian's 'Teamwork Collection' package as a way to save.
Modernizing Your Operations: A move to the Cloud is more than a simple shift in location. It’s an opportunity to embrace new features, workflows, and integrations that can enhance productivity and collaboration across your entire organization.
Partner with BFS for Your Cloud Licenses
This is where BFS comes in. We act as your strategic advisor, helping you transform a complex migration into a clear, cost-effective roadmap. We are independent of the Atlassian Partner ecosystem, which means we can secure the best possible terms for your move, without being tied to a single vendor.
We ensure your business can make the transition on your terms — not Atlassian’s. By leveraging market incentives and BFS' deep industry knowledge, we can help you turn this necessary change into a significant commercial advantage.
Don't wait for your license to expire. Contact BFS today to plan your Data Center migration.
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