When buying licenses directly from Atlassian or via an Incumbent Atlassian Partner, there's a strong chance you're spending more than you should — and you’re not alone.

Many businesses feel a lack of control and transparency over their licensing costs. They are often unsure if they have the right license type, find themselves locked into a single Partner's pricing, or are stuck paying Atlassian's full retail price.

Atlassian’s licensing model is designed to protect Partner margins.  

When you purchase tools through an Atlassian Partner or Reseller, Atlassian will then automatically them set as your 'Partner of Record'.  This means you’re tied to their renewal terms and pricing—even if another Partner is willing to offer you a better deal.  Most incumbent Partners pass on little to no discount to bolster their margins and Atlassian's system creates a number of problems for your business:

• Renewal licenses are locked-in to your incumbent Atlassian Partner, even if another Partner is willing to offer you better pricing.

• Discounts are often hidden behind complex Partner structures, leaving customers in the dark.

• Moving to a more favorable Partner isn’t straightforward, so most customers continue paying more than they should for their tools.

This is where BFS comes in.  We exist to change that dynamic.  BFS are independent of the Atlassian Partner ecosystem and we are not bound by Atlassian's Reseller rules. This enables us benchmark multiple Partners against your unique license requirements and unlock savings that most sellers won't.

Instead of being boxed in by Atlassian’s rules, BFS service gives back control to your software buyers.  We ensure you access the best pricing available for Atlassian License Migrations, Upgrades, and New Purchases, without being trapped by your incumbent Partner’s terms.

This is where BFS comes in.  We exist to change that dynamic.  BFS are independent of the Atlassian Partner ecosystem and we are not bound by Atlassian's Reseller rules. This enables us benchmark multiple Partners against your unique license requirements and unlock savings that most sellers won't.

Instead of being boxed in by Atlassian’s rules, BFS service gives back control to your software buyers.  We ensure you access the best pricing available for Atlassian License Migrations, Upgrades, and New Purchases, without being trapped by your incumbent Partner’s terms.