Founded in 2022, BFS was created to solve a major problem in the Atlassian licensing market. Our team has worked from inside the Atlassian ecosystem since 2014, and we witnessed firsthand how the traditional reseller model restricts customers from gaining competitive pricing. This experience inspired us to build our independent license brokerage, focused exclusively on shifting the commercial power dynamic back to you, the software buyer.

We’ve worked with a variety of top-tier Solution and Marketplace Partners, so we’ve seen every type of license transaction firsthand—from startups to Fortune 500 enterprises. We understand the frustrations of paying full retail price or being locked into a single Partner's terms. Our deep industry experience gives our clients a unique advantage; unlike traditional resellers who offer a limited view of the market, we leverage our knowledge to ensure you achieve a much more significant reduction in your Atlassian license spend.

BFS' business model is built on one simple principle: Client savings come first.  We'll assess your Atlassian license estate and requirements, determine your savings potential, shortlist Partner Alignment then connect you directly to the best prices then available on the market.  We only charge a small fee transactional for our services, only once you've purchased your licenses and you are satisfied with your cost saving.