Your Atlassian Cloud Costs Are About to Rise on October 15th:
...and How BFS Helps Teams to Mitigate it.
...and How BFS Helps Teams to Mitigate it.
ATLASSIAN UPDATE : Atlassian Price Increase - October 15th & Data Center End Of Life Announced
Atlassian has announced a significant price increase for its Cloud products, with changes taking effect on October 15, 2025.
This isn't just a minor adjustment; it's part of Atlassian's ongoing 'Cloud-First' strategy to increase shareholder revenue, and it will impact a wide range of products and plans for Atlassian users. The increases range from 5% to 10%, but BFS is here to help you navigate this change and save your budget.
A Breakdown of What Atlassian's Changing.
To understand the full impact, here is a breakdown of what's changing, depending on your current license plan:
Jira Software & Confluence Cloud:
Standard: +5%
Premium: +7.5%
Enterprise: +7.5% to +10%
Jira Service Management Cloud:
Standard: +5%
Premium: +7.5%
Enterprise: +7.5%
Bitbucket Cloud:
Standard: +10%
Premium: +10%
Atlassian Guard:
Standard: +5%
Note: Pricing tiers for annual plans between 2,000 and 10,000 seats will be realigned. New tiers will be added to support up to 100,000 users.
Teamwork Collection:
Premium: +7.5%
Enterprise: +7.5% to +10%
The Clock is Ticking: Key Dates for Procurement Teams to Act On.
Your window to secure your current pricing is closing fast. Here are the critical dates your team need to know:
Before October 15, 2025: This is your final chance to generate and lock in quotes at the current, lower prices.
October 15, 2025: The new pricing takes effect for all renewals and new purchases.
November 13, 2025: Any open quotes for new purchases and upgrades issued before October 15 will expire on this date.
January 12, 2026: Any open quotes for renewals will expire on this date.
✔ Why This is a Critical Moment for Your Business.
For many organizations, this is an avoidable cost hike that will hit the budget hard. Without a proactive strategy, you risk being locked into higher prices with no competitive options. This is a clear signal that Atlassian is focused on extracting more value from its customers.
If you're on Cloud Monthly: This is your wake-up call. Switching to an annual Cloud plan now is the most immediate way to make a profitable move.
If you're a Data Center customer: With the end-of-life date of March 28, 2029, rapidly approaching, you must plan your migration to the Cloud immediately. This price increase makes delaying a costly mistake.
Looking forward, this isn't the last price hike. Atlassian typically implements two increases per year. To secure your long-term budget, you should consider moving to the next user tier early and locking in a multi-year deal. This will shield you from future increases for the next 24 to 36 months.
This is more than just a price change; it's your opportunity. As an independent Atlassian license broker, BFS specializes in turning these challenges into savings for our clients.
BFS don't process orders; Instead, we actively work to secure you the most favorable terms from Atlassian's extensive Partner network. Our services include:
Benchmarking: We leverage our relationships with multiple Atlassian Partners to find who is offering the deepest discounts available today.
Securing Pre-Increase Pricing: We can fast-track you to the best possible quote and secure the pre-increase pricing before the October 15 deadline.
Billing Optimization: We'll help you optimize your billing, whether that means switching from monthly to annual plans or securing multi-year terms.
Don't wait for your renewal to hit. Let BFS help your team obtain a market-beating license quote.
Contact BFS today and we'll help you to mitigate Atlassian's October price rise.